02 — CASE STUDY
2025 - 2026 — Personal — graduation
Introduction
Arcanum Escape est une enseigne d'escape game fictive situé à Paris. Il a donc fallu que je conçois un site internet qui permet de lui donner une présence en ligne et permettre aux clients de réserver directement depuis le net
01 — context
02 — problem
How do you design an escape-game website that is immersive, legible and reassuring — capable of appealing to varied profiles while quickly guiding them to booking?
03 — Goals
01
Present the brand's universe in a strong, immersive way
02
Let users discover the offering quickly
03
Make booking and contact effortless
04
Build a responsive, intuitive and coherent website
05
Develop a full digital presence with a multichannel communication logic
04 — My role
01
Research and scoping
02
Persona creation
03
Information architecture
04
User flows
05
Wireframes.
06
Web and mobile UI mockups
07
Prototyping
08
Visual identity
09
Wordpress Integration
10
HTMl/CSS on selected pages
11
SEO
12
Digital and print communication assets
05 — Ux Approach
I first defined the site goals, target audience and key user needs. I then created personas to better understand the expectations of different profiles: groups of friends, families, young players and companies looking for team-building. From there I built a simple and efficient site map, with a journey designed to minimise friction between discovering the offer and booking.
06 — Visual Direction
The visual identity rests on a mysterious, elegant and immersive atmosphere drawn from the world of escape rooms. I chose a typographic pairing that conveys the narrative, playful and serious sides of the project at once. The logo was designed to evoke time, puzzles and resolution — reinforcing the brand's wider universe.
07 — Ui et integration
Once the wireframes were validated, I produced final web and mobile mockups. I then integrated the site with WordPress and Elementor, and reinforced selected parts in HTML/CSS to show I can customise the rendering. The site was also designed responsively to deliver a smooth experience across screen sizes.
08 — Seo
I put together a solid SEO baseline to improve visibility and search-engine performance. I also accounted for accessibility best practices, mobile performance, and security & user-data considerations.
09 — Brand Communication
To go beyond a simple showcase site, I also developed a communication strategy around Arcanum Escape. I created social media content, a poster, a business card, and promotional visuals to ensure brand coherence across every communication materials.
10 — Outcome
This project let me build a complete digital experience with real coherence between branding, UX, UI and communication. It's one of the projects I'm most proud of, because it shows my ability to think about a product as a whole rather than just produce interfaces.
11 — What this project shows
01
My ability to structure a project end-to-end.
02
Ma sensibilité à l'identité visuelle.
03
My user central approach
04
Mastery of Ux/UI Fondamentals.
05
My ability to build a coherent experience across web, mobile and communication.
